Capstone – Project

Oracle’s Market Presence

A Collaboration Between

Engagement Synopsis

Oracle Cloud business is growing at a rapid rate: Oracle Gen2 Cloud Infrastructure and Autonomous Database revenue is up over 100% in the second quarter in FY21. Many Oracle customers are deciding to migrate their Oracle database to the Cloud, and we still have an incredible number of customers to migrate to Oracle Cloud. In fact, in the last quarter, we had more requests that we could handle…

Challenge: find out the decision making process within SMB companies when it comes to enterprise software selection, and find an answer to these questions:

  1. who are the decision makers?
  2. who are the influencers?
  3. what are the key business drivers?

Please provide recommendations to Oracle for how to win more customer share for the Oracle Gen 2 Cloud Infrastructure.


Further Resources:

Oracle’s most recent financial results:

Company Information

StageLarge Enterprise
Hiring PotentialFormal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company sells database software and technology, cloud engineered systems, and enterprise software products—particularly its own brands of database management systems. In 2019, Oracle was the second-largest software company by revenue and market capitalization. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, Human Capital Management (HCM) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolEGADE Business School – Monterrey Institute of Technology
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseEGADE Inovation Lab
Students EnrolledN/A
Meeting Day & TimeFriday mornings (Mexico time)
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
Duration12.57 Weeks

Project Topics

Growth Strategy


Sales & Business Development

School Supervisors

There are currently no supervisors assigned.


There are currently no students assigned.

Collaboration Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • January 11, 2021 - Intro meeting

    Meeting with participants – project presentation and weekly catch up + deliverables

    Suggested Deliverable:

  • February 5, 2021 - Identify the decision makers

    Suggested Deliverable:

  • February 19, 2021 - Identify the influencers

    Suggested Deliverable:

  • March 5, 2021 - Identify the key business drivers

    Suggested Deliverable:

  • April 9, 2021 - Present your recommendations to win more customer share for the Oracle Gen 2 Cloud Infrastructure

    Suggested Deliverable:

Project Resources

There are no resources currently available